In this digital business space where content is the king of marketing, videos serve as its integral part. By the end of 2022, anticipations are rife that video content consumption will hit a whopping 82% mark of the consumer internet traffic. That’s exactly why each advertisement campaign should include video ads.
With the predictions given above, it seems Facebook does not stay confined to being just a medium for texting people far and wide. In fact, Facebook has captured a massive share of the market, and stats clearly state that more than four million viewers watch videos every day on Facebook. With that stated, Facebook video marketing has only become a powerful tool for digital marketers to increase business profitability online.
As a new digital entrepreneur, launching your Facebook video advertisements is a prudent part of almost all ad campaigns, interestingly, because it establishes a strong digital presence. So, if you want to create irresistible Facebook video advertisements, the following pointers will help you get an in-depth understanding.
1. Ensure to Have Just a Single Message
The most significant approach to creating powerful video ads is that they must have just one message. As videos attract attention, it’s your responsibility to take advantage of it by sharing only the best things about the brand through one single message. One powerful takeaway is just enough to have a stronger impact on your ads. You can cover topics like:
- Customer testimonials or similar proof of their success
- Super-specific tips on something that the audience struggles with
- The behind-the-scene video showing the process, or the team (it tells a tale about your brand)
- A small product description showing your products in the real environment
After reading the pointers mentioned above, you can see that each topic has a unique purpose. Thus, it’s purely up to you to define what you want to achieve with the video ads.
2. Make a Short, Crisp, and Precise video
Some in-depth Facebook ad types allow for more than four hours in length. So, that allows for a lot of testing and flexibility. However, remember one thing: video ads are far easier to skip than other types of ads. So, you must bring the message in a precise and crisp form.
Facebook recommends creating videos that are shorter than 15 seconds. And now that you know your videos must have one message (refer to the first point here), creating shorter and crisper videos make much more sense. You can make quick-tip videos because they end within 12 seconds.
But if you are reviewing a product, it’s justifiable to cross the fifteen-second rule and make it a maximum of 1 minute. While choosing the video ad length, ensure that you place each shot so that it earns its position and retains your audiences’ attention.
See how Aveeno, the popular skin and hair care brand has created their Facebook video ad with Jennifer Aniston and within just 7 seconds, it displays its message to the customers.
3. Display Your Brand Message at the Soonest
Explaining the features of a product and showcasing the logo should be done during the first few seconds. Because when you describe the product without introducing your audience to the name or logo, your prospects remain confused. In such a way, your videos won’t earn you anything.
So, the first thing you must do is to introduce them to your product, and only then can you explain things through the video. Do you want to create a shorter video? Then it’s great to go for a six-second video. In today’s digitally advanced world, Facebook videos that are within six seconds get more views when compared to 15 to 30 seconds videos.
4. Present Vertical or Square Videos on Facebook
According to the latest statistics, around 95% of active Facebook users surf the platform through their smartphones. People these days are more likely to watch videos (apparently 1.5 times more than on a laptop or PC). So, it’s your earnest responsibility to make the most out of it. For this reason, you may focus on creating vertical (ranging between 4:6 and 9:16) or square (1:1) videos.
As these videos take the largest portion of your screen, you can help your audience avoid Facebook feed distractions while they watch your videos. Through multiple experiments, square videos are a clear winner because it offers higher engagement, views, and reach.
5. Creating Sound-off Videos Is Sensible These Days!
Gone are those days when people used to think a video without a sound could not be awe-inspiring. Today, people surf on Facebook while commuting, enjoying dinner, resting beside their sleeping child, etc.! They don’t use headphones during these times. Thus, creating Facebook video ads without sound can make sense. Here are the best ways to make such videos more eye-catching:
- Add text to the videos
- Use imagery that can carry a narrative without sound
- Use subtitles
6. Implement Your CTA at the Right Video Frame
What’s the prime purpose of your video? Simply put, it intends to make the viewer go one step closer to the purchase. And without a compelling CTA, your video objective may fall behind. So, present the call-to-action in such a way that it lets your audience learn about the subscription. You can add phrases like: click into, get the subscription, attain more details, etc.
Whichever phrase you select, ensure that it’s simple. You may use the elements such as visual cues (arrows), texts, or voiceover (if and when required). These elements will guide your viewer to an ideal NEXT STEP.
You can present the CTA by selecting the button while setting up the ad: Learn further or shop today! Also, keep changing the position of the call-to-action phrase within your video. Surveys suggest that CTAs get outperformed when placed in the middle of any video.
A Footnote
As a quick recap, this post has enlightened you with the dynamic and short video ads with early brand presence. It has also helped you learn how to clearly present impressive CTA. Hopefully, now you know the intricate details to create intriguing and impressive Facebook videos and make your business flourish on digital fronts.