When it comes to digital marketing, there are countless services you can choose from, but not all of them provide the best value. For example, social media and SEO are two of the most popular digital marketing services out there, but they don’t do much good if your business doesn’t have a great product or service to advertise and sell. In this article, we’ll explore six digital marketing services that deliver results and won’t break the bank in the process.
#1: Website Development
There are plenty of digital marketing services on offer, but website development is an absolute must. You’ll need a well-designed, easy-to-navigate site that prompts people to convert and provides multiple opportunities for them to do so. Whether you create your own or hire a pro, there are plenty of options available. Paid ads through search engines can help drive traffic to your website—but having it be pleasing to visit in its own right will make all that work worthwhile.
#2: SEO
SEO, or search engine optimization, is an incredibly important service for any business looking to grow its presence online. Basically, SEO helps businesses ensure that their sites are well-organized and easily scannable by search engines. If a site is search engine friendly (aka. packed with unique, keyword-heavy content), then it stands a much better chance of ranking in search results for relevant keywords—and drawing more traffic from people seeking it out on Google, Bing, etc.
#3: Social Media
Social media is a phenomenon that has no signs of slowing down. Businesses are continually finding new and innovative ways to utilize social media marketing for their specific industries and niches. From Twitter to Facebook, Instagram, Pinterest, YouTube and beyond, if you can come up with a creative way to leverage these platforms for your company’s benefit than more power to you.
#4: Email Marketing
This is one of the best digital marketing services. Email marketing is a great way to advertise your product or service in an engaging and informative manner. When you send emails, you are able to engage with customers personally and directly. There are many different ways that you can customize these messages to be more effective, from using customized email signatures for each recipient to sending out emails at a certain time of day.
#5: Google AdWords
This is Google’s flagship advertising product, and most of you probably already know what it is. For those who don’t, AdWords enables you to target potential customers based on their geographic location and web-browsing habits, among other things. You pay only when someone clicks your ad—or more accurately, when someone arrives at your website as a result of clicking your ad.
#6: Pay Per Click (PPC) Advertising
Pay per click advertising, commonly known as PPC advertising, can be a very effective way to get in front of your target audience. In fact, you don’t even need your own website; some networks will allow you to place ads on their site. You might have heard about paid search engine marketing (SEM), but did you know that PPC is just one part of SEM?
PPC advertising is also known as cost per click (CPC) and refers to a pricing model in which you pay for each click on your ad. When it comes to PPC, there are two main types of networks—cost-per-click (CPC) and cost-per-thousand impressions (CPM). With CPC, you only pay for clicks on your ads; with CPM, you only pay for impressions of your ads.