Building a great mobile app is only the first step to having a successful and profitable app; you need to boost app downloads without blowing all of your marketing budget before profits start rolling in.
Having limited app downloads is an issue that affects the majority of new apps and leads them to fail, so working towards ways to boost app downloads for less is crucial in ensuring the success of your app and your business.
Listed below are 5 tactics to increase app downloads for less and ensure your app’s success.
1. Work With Smaller Social Media Influencers
Social media is one of the most effective ways to introduce a broad range of consumers to new and exciting mobile apps. The best method for getting your app in front of consumers is through influencers that can be paid to promote the benefits of your app to their audience.
Using traditional social media platforms and large influencers can be extremely costly and may not provide the level of engagement you need to boost app downloads. However, working with smaller niche influencers on platforms like TikTok is a more cost-effective way to introduce your app to a targeted audience.
Working with marketing agencies like House of Marketers can remove the burden of finding and creating influencer campaigns; they can handle the entire campaign, matching your budget and goals.
Instead of hunting for niche influencers that will work with you and have the type of audience you need, marketing agencies like House of Marketers already know and have relationships with influencers in all industries and of all sizes.
2. Create Content To Solve Problems
Depending on what your app does, you can create or have content created that solves problems and introduces people to the benefits of your app, which can significantly boost app downloads once search engines find your articles.
Most people search online through websites to find apps or look for solutions to problems. So utilizing a blog with content being constantly created is a practical approach to get more app downloads.
You can create content that directly connects, solving a problem with using your app, which will entirely depend on what your app does.
Your other content option is to create problem-solving articles or informational articles in the industry that your app belongs to. So, if your app is a financial type of app, you should be creating content on financial topics and inserting your app somewhere on the page or within the article.
Writing the articles, yourself is often time-consuming, so a low-cost option is to use services like Fiverr or Upwork that connect you with writers specializing in different niches.
3. Localize Your App Store Listing
While your focus may be the US or English-speaking countries, your app may be helpful in countries where English isn’t the first language of most people. An effective way to boost app downloads is to create localized app store listings.
App stores will prioritize apps with a localized listing which means you can rank higher in your niche and increase app downloads from other countries. The biggest thing to consider though is once users download your app, can they use it in that language.
Apps that are downloaded and then instantly uninstalled will lower your overall rankings in the app store, so only localize where it makes sense. The two most significant languages that could benefit you are Spanish and Chinese (Mandarin).
Another factor to consider is that you can create localized listings for your app in other English-speaking countries’ app stores, which gives you an instant boost without translating anything.
You may want to create local screenshots and check if there are better English terms, phrases, or words for that specific country so that your listings are actually localized.
4. Get Reviewed By Bloggers
Almost every industry has bloggers, and similarly to social media, they can be contacted to write or post-paid promotions for mobile apps. You will boost app downloads if you can get a positive review or article written for your mobile app.
You’ll need to search online for blogs in the industry that your mobile app focuses on, or for a more generalized review, you can seek out tech bloggers. You’ll need to determine if the blog has good engagement based on comments or rankings in search results.
If you’re unsure how to approach the blog or can’t find suitable options, marketing agencies like House of Marketers have influencers who work in social media and have blogs. You can capitalize on this by creating social media campaigns and getting blog posts or vlogs for your mobile app.
Don’t forget that some influencers also do video blogs on platforms like YouTube, which may be an effective way to boost app downloads by reviewing and demoing your app on their channel.
5. Stay On Top Of Crash Analytics
One of the key factors in your mobile app ranking well in app stores is users downloading and keeping your app installed, which means that if users are downloading your app and it crashes or performs poorly, then they will uninstall it.
Using analytics software for your mobile app to monitor crashes or performance issues allows you to fix problems that may result in your app being uninstalled quickly. Stopping crashes and uninstalls will help your app store rankings and make your app better, which helps boost app downloads.
Continued engagement with your app is another key factor in rankings in the app store. So if users download, keep, and use your app, then your app store rankings will remain higher than apps that are crashing.
Boost App Downloads With A Small Marketing Budget
The fastest way to boost app downloads is to put your marketing budget into influencer marketing get your app into paid promotions on TikTok, Instagram, or Facebook. You can also look into getting your app reviewed by bloggers on their websites or vloggers on YouTube.
If you can boost app downloads quickly, you’ll reach your targets faster so it’s well worth spending your marketing budget quicker to get fast results, rather than spreading your marketing budget out over a much longer time with potentially fewer overall app downloads.
The most effective approach is to work with a marketing agency like House of Marketers, which can run the best social media influencer campaign with niche influencers that will introduce your app to their targeted audience.